Slow Fashion, a timeline by Mandy Gray @pfwmandy.....
Slow fashion, a primer
by Mandy Gray @pfwmandy
The slow fashion movement has arrived… and it’s about time.
In the late 1990’s and early 2000’s, fashion was fast. Made
quickly and sold at a low price point, the goal was to push out design as
quickly as possible to get the trends to the streets. Consumerism at
its finest, this was a win for many companies, and the movement
caught on quickly. Unfortunately, the education behind fast fashion just didn’t
Companies put people in dangerous working environments to speed the
cost of production time, utilized cheap (and sometimes toxic)
textiles and dyes, produced massive waste, and negatively impacted
both our animals and waterways.
With more and more consumers going green in many of their buying
decisions, the revolution to slow fashion has been a long time coming.
The true opposition to fast fashion, slow fashion takes a
sustainable approach to an industry that is finally recognizing its
need to harness our planet, people, and animals. Utilizing high
quality, sustainable materials, these retailers and designers
locally source and produce garments with the consumer in mind. While
you might not see these companies pushing trends by the thousands,
they no doubt create a recognizable brand and story, from the
designs they have created to solve a problem, innovate, or simply by following ethical, and environmentally friendly practices.
While there are plenty around us, both companies and consumers, who
continue to live for the Fast Fashion protocol, there are wonderful
companies and events, such as Portland Fashion Week, bringing
awareness to the industry. While slow fashion has a long way to go,
the growing movement is a reminder that what we are wearing is just
as important of question as who we are wearing. While cheap and fast might be the easier route today, I am so glad to see that the
fashion industry is beginning to focus on the tomorrow.
- Mandy Gray, Portland Fashion Week